10 Custom Audiences You Should Be Targeting With Facebook Advertising

To target current fans effectively, you need to stick to your brand message and overall brand integrity. For example, Disney currently walks a fine line between what I like to call the Maleficent-Frozen paradox – promoting the darker side of Disney villains alongside the lighter side of Frozen. Read More

10 Custom Audiences:

1. Current Fans

2. LookaLike Fans

3. Newsletter Subscribers

4. Lookalike Subscribers

5. Custom Website Audience

6. Lookalike Website Audience

7. Google Plus Contacts

8. Lookalike Google Plus Audience

9. Email Contacts

10. Lookalike Email Contacts Audience

Read More to find out the details of each audience.

Authored by Kandice Linwright