Social Business Can Help Transfer Job Knowledge

“When employees leave, they take vital knowledge with them. Without a process in place to capture that knowledge and transfer it to their successors, it winds up lost forever. As a result, those who follow them in the job take a longer time to get up to speed, important discoveries and insights disappear, and the company’s ability to act quickly and intelligently is crippled,” says Anne Field, Harvard Business School.

It is a massive problem and one that is bigger today than it has ever been, in part because of the ease with which employees can remove company information with USB drives and BYOD. But equally, the problem is exacerbated by how so much important information resides in an unstructured form in email rather than drives and filing systems.

Employees don’t even think it is wrong to effectively steal a company’s information, much less take it to a competitor, as this shocking Symantec report proves:

"Half of employees who left or lost their jobs in the past 12 months kept confidential corporate data, and 40 percent plan to use it in their new jobs," says the report.

The problem may be old, but there is a new solution…. Enterprise Social Networks (ESNs) do a good job of capturing that key knowledge that links all this information together. ESNs store information in a way that is searchable, project-or-case-based, linear, chronological and contextual - and in a way that is hard to steal and endures long after an employee has left the company.

This is the mission of the ESN, among other things:  To capture not only the information and the conversation around it, but to make the context of it patently obvious at a quick glance.  Therefore ESNs solves the Harvard problem that Anne Field identifies by highlighting discoveries and insights, and greatly enhancing the company’s ability to act quickly and intelligently.

This article is a simpler version  taken from: 
Anthony Zets
http://socialmediatoday.com/antzets/2149566/data-security-risks-employees-how-social-business-solves-problem

Mapping the Next Frontier in Brand Storytelling

Eight years ago, podcasting was held up as the “Next Big Thing.” Chris Brogan, author of The Impact Equation and longtime podcasting fan, thinks it’s finally ready to take off as a viable channel in your content marketing plan. 

Chief Content Officer: Who exactly listens to podcasts? Is there a certain type of person?

Chris Brogan: People listening to podcasts these days are not just the ultra-tech savvy. When podcasting first came on the scene around 2005, it was really difficult to access them. Now, Ford’s commitment to putting things like Stitcher Radio in its cars has made it a lot easier for people to listen to a podcast. Venture capitalist, Mary Meeker, says there are 52 minutes of unclaimed time in the car everyday, and people are seeking things like podcasts to fill it.

CCO: What tools should content marketers check out if they’re considering podcasting?

Brogan: You can use something really simple like Audioboo (which isn’t really a podcasting tool, but it’s close enough). If you’re running iOS for iPhone or iPad, there’s a great app called bossjock studio made by my friend Dave Mansuedo. It’s inexpensive and allows you to do all the stuff you would expect in a big studio-type application. Beyond that, I use Garage Band to edit. Audacity is free and works great too. I also use Call Recorder, a Skype-based app, for interviews. It’s simpler than it’s ever been.

I tried a brief stint creating and producing a video blog, but I found that a lot less appealing because there were more steps and details I had to get right each time. With audio, as long as it’s crisp and clear, I’m creating theater of the mind. I really don’t want you to look at my glowing, talking head.

CCO: Do you think certain topics work best? For example, we picture people sitting back to read for the print magazine, rather than leaning forward on their computer screen — and we think certain topics lend themselves to that type of relaxed reading. Is there a particular moment you’re catering to?

Read the rest of the interview with Chris Borgan Here

Facebook Paper Review

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Faebook Paper is a great example of what Social Media Strategist Mack Collier would say is “Thinking Like a Rock Star.” This is a great attempt to turn customers into fans by providing a service that could combine your feed news reader with your Facebook feed and give you one less app you have to open.

However, after using it for a day, it falls short to what I would expect from a news feed reader. The controls are nice and smooth. I actually enjoyed swiping through categories and stories with ease.

What I don’t like is how you don’t get to choose which feeds ‘specifically’ that you want. You can only choose broad categories like…Headlines, Tech, LOL, Pop Life, Enterprise, and so on. If you don’t have specific blogs or news feeds that you already follow, you probably won’t mind. But for those of us who have certain websites that we check every day, this is kind of useless and won’t replace a feed service like Feedly, or Flipbook.

If Facebook decides in future updates to allow you to customize your feed, then it might make a bigger splash. Until then, I’m afraid it’s just a beautifully designed way to check your Facebook feed.