Web Design & Usability Mastery Reflection

The Web Design and Usability class at Full Sail University has exceeded my expectations and goals. The goal I had set coming into this class was to learn how to set achievable goals to dissect a website for better Search Engine Optimization (SEO). I also imagined that I would learn better design techniques as well.

What I didn’t expect to learn about was findability. Findability has changed the way I look at dissecting a website for SEO. For starters, SEO is only a piece of the overall picture to findability. In the image below you can see how findability touches ever aspect of a website. The book Building Findable Websites by Aarron Walter is the book I read for class that opened my eyes to the bigger picture. The fact is “findability can actually be found throughout the Web project lifecycle, creating a common thread that can unite every facet of the Web planning, design, and development process and all team members involved” (Walter, 2). It is a lot to unpack, so I would highly recommend reading the book if you want to learn more.

(image from Aarron Walters book Building Findable Websites)

The other thing that I found by accident while in this class is a website called codeacademy.com. This site is free and takes you through training sessions on HTML, CSS, JavaScript, and more. This has helped tremendously in my web design since I knew very little CSS (which is to a website like makeup is to a woman). This has also been instrumental in furthering my education on web design and usability.

Walter, Aarron. Building Findable Websites: Web Standards, Seo, and Beyond. New Riders Publishing/MBS, 022008. VitalBook file.

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Why Google+ will demand our attention in 2014

The following updates make me feel confident that Google+ is here to stay in the years to come:

1. Google segregated emails into Inbox, Social, & Promotional, which improved overall user experience.

2. Google integrated YouTube comments with Google+, and allowed content creators (brands or others) to interact with real people. People that couldn’t hide behind the mask of anonymity.

3. Google allowed brands to email followers on Google+. The email would probably be in their promotional or social folder, but open rates are going to go through the roof with this new integration. We’re probably going to go from 0.05% to 3-5% on emails from Google+ communities.

(written by Sanchit Khera)

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