Why Google+ will demand our attention in 2014

The following updates make me feel confident that Google+ is here to stay in the years to come:

1. Google segregated emails into Inbox, Social, & Promotional, which improved overall user experience.

2. Google integrated YouTube comments with Google+, and allowed content creators (brands or others) to interact with real people. People that couldn’t hide behind the mask of anonymity.

3. Google allowed brands to email followers on Google+. The email would probably be in their promotional or social folder, but open rates are going to go through the roof with this new integration. We’re probably going to go from 0.05% to 3-5% on emails from Google+ communities.

(written by Sanchit Khera)