What Tuesday's Big Google AdWords Announcement Means for You

New AdWords Features Overview

Before we get into the specifics of the new AdWords features, I wanted to provide you with an overview of the key points about these planned improvements. I recently spoke with Aaron Stein, Google’s Global Communications and Public Affairs Manager, who told me that:

  • These features will be entirely optional, unlike last year’s mandatory (read: “destructive”) Enhanced Campaigns update.
  • Also, unlike last year’s EC update, no existing features are being retired as a result of these new features.
  • The new features will be rolled out over the course of “several months”.
  • Rather than larger-scale “event launches,” deployment of these new features will most likely be done on an incremental, piecemeal basis.