Business Storytelling and Brand Development Reflection

When looking back over the business storytelling and brand development class at Full Sail University, I realized that I met my goal set for this class in my first week just by reading The Brand Gap by Marty Neumeier. My goal or original objective was to tell a business’s story effectively and understand how to take a brand to the next level. The Brand is an excellent book that contains lots of nuggets of wisdom in it. One thing that will always stay with me is the three little questions: Who are you? What do you do? Why does it matter? (Neumeier, 2006). This is a great first step in creating a focus to your brand that you can build off of. Reading this book was one of the tactics I set for myself to help achieve my goal as well as joining the Student Branding Society. I hope by joining this group, it will be a way to network and bounce ideas off other students. There are many things you learn in life outside of a classroom and I think it is important to include that into your learning goals.

The most notable things that I learned from the course content of this class, I will also be able to take with me professionally. Branding yourself is a very important skill that I learned in the first week. I was actually surprised what I came up with about myself when I was finished. This will be something that I do with every company or individual I work with from this day forward. It not only encourages but also focuses the skills and strengths of the company and puts it into a concise statement. Then learning about different archetypes and what fits best with your company taught me how to tell a better story that emotional connects with my customer. I plan to take these tools with me as foundations to build more experience onto so that I can shape and craft them into how they will best fit my style and approach.

Neumeier, M. (2006). The brand gap: How to bridge the distance between business strategy and design. (p. 31). Berkeley, CA: New Riders.