Many small businesses have a website which is a great thing. However, most people don't market their website or buy ads with Google or Bing to help their website get found in search engines. But this is ok and normal. I don't know many small business owners who have a lot of extra time on their hand to learn Google AdWords.
But now with Social Media being so important, everyone is joining everything so that they can say they are on Social Media. The first problem with this is that being on Social Media is a broad term and should not be a static statement. The second is that unless you are creating content on these different Social Media platforms, then it's actually probably hurting you more than helping you.
Establishing your website is extremely important and should be your number one priority for your online presence. But, Social Media is too big to ignore and every small business should be on a Social Media platform. But don't get caught up in trying to be on all of them. For example, if you are a visual media company then you should probably be on Instagram and Pinterest since you want people to see what you do and share it with others. However, a financial focused business might not have as much use with putting up pictures, but they could use Twitter to share compelling stats and figures that might draw a customer in to ask more questions.
The most important thing you can do as a small business, is define the goals you hope to achieve and then make sure that whatever Social Media platform you choose will align with those goals. If you don't know how to set good goals then look up SMART goals. That will get you started.
If you are still not sure if you should be on Social Media or what platform you should be on, then send me a message and I will be glad to help you out.