Google Search Interest in the World Cup Crushes the Super Bowl
The World Cup is an unparalleled opportunity for marketers, as it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour de France combined.
Pinterest Adds Business Insights to Its Arsenal
The addition of Business Insights to Pinterest will allow marketers to better determine which of their pins are really driving traffic and which of their boards are getting the most engagement.
Pinterest didn’t provide any specific details about their roadmap for releasing business insights, but they did share the following teasers:
- If your business already utilizes one of the technologies provided by their partners, you may be seeing additional insights soon.
- If you are interested in learning more about the new program, contact the technology partners directly.
No Time to Text? Say It With Stickers
New York Times did an article on the popularity of different apps that people around the world use instead of general text messaging. The focus centers around apps that use stickers more than words to communicate.
The biggest to apps on the market are Line and WeChat for sticker messaging. There biggest challenge is breaking into the U.S. market.
Strategic Internet Public Relations
Strategic Internet Public Relations was an excellent course at Full Sail University that revealed now imperative it is for a company to invest in an internal and external PR strategy. My objective was to learn how to correct bad PR and initiate positive PR strategies. However, I learned that it is not just about correcting bad PR, but being proactive to help prevent it.
First, by creating an internal PR strategy that tells everyone in the company who is responsible for what during a crisis helps the company look more professional to the media while increasing response time. Most importantly, it can save a company a lot of money from repairing a damaged reputation. The internal strategy is also important for a consistent brand voice so when employees do respond to customers, they all sound like they are coming from the same company and not a shattered personality.
After the internal strategy is in place, an external PR strategy can be implemented. Because of the internal foundation that was created, all external strategies will move more smoothly as a result of employees knowing the brand voice and their responsibilities. The best way to start an external strategy is by setting up a place that people looking for information can come and share what they find. This would be like a socialized online press room on either your current website or a new website. It should be an aggregated page of the company’s press releases, blog posts, mentions of the company in the news, social media sites, and company produced multi-media. It would also be good to have a contact person for the media to get in touch with for questions or comments. Apple has an excellent example of this.
These internal and external PR strategies are just examples of the base of what you can build on for a strategic Internet PR strategy. I am surprised at everything I was able to learn from this course in such a short period of time and I have no doubt that what I mentioned earlier will be used in my next professional endeavor.