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The 7 Principles of Conversion Centered Design
The 14 Keys to Writing Advertorials That Sell
1. Study the publication
2. Study the headlines
3. Study the opening
4. Study the body
5. Study the audience
6. Understand the advertising policy of the publication
7. Create a story
8. Identify reader pain
9. Agitate the pain
10. Introduce an enemy
11. Introduce the solution
12. Support your bold claims
13. End with happiness
14. Add a call to action
Facebook Still Tops for Advertisers, Adobe Says
Facebook remains dominant, as click-through rates and impressions increase yet again, according to a new report from Adobe.
Facebook to Launch Mobile Ad Network
According to published reports, Facebook is preparing to disclose its plans for a mobile ad network later this month.
Facebook will debut its plans for a mobile ad network at its F8 Facebook Developers Conference on April 30, according to a story in Re/code, which cites “multiple sources familiar with the matter.”