LinkedIn Expands Business Blogging Platform

LinkedIn is trying to expand its business blogging platform, but I think they might be a little late to the party. However, this could be an opportunity to find a unique niche in blogging for businesses that already has a professional feel around its network.

Expect every digital marketer’s boss who finds out about this to be given extra work on Monday. However, I expect these blogs to end up being a duplicate of what is already going up on the company blog.

How Can Facebook Advertisers Combat Fraudulent Likes?

After making it harder for Facebook Page owners to gain followers organically, advertisers are paying Facebook to generate likes, but finding non-existent engagement. Now what?

This is perfect example of why Facebook Likes are NOT a good reporting source for a Social Media ROI.

Facebook Buys WhatsApp for $19 Billion Dollars

Facebook just bought WhatsApp for $19 Billion Dollars.

The WhatsApp deal involves some $4 billion in cash, and another $12 billion worth of Facebook stock up front – that equals $16 billion, in case you don’t have a calculator in front of you. WhatsApp’s founders and employees will also receive another $3 billion in Facebook shares over the next four years, bringing the total cost of the acquisition to $19 billion. The deal has been confirmed in documents filed with the U.S. Securities and Exchange Commission (Clouts, 2014).

Here are some interesting statistics about WhatsApp.

Couts, A. (February 19, 2014). Facebook buys WhatsApp for $19 billion – yes, billion. Retrieved from http://www.digitaltrends.com/mobile/facebook-buy-whatsapp-16-billion/#ixzz2tqyf3uT9 

Singh, A.R. (February 20, 2014). Facebook buys WhatsApp for &19 billion, but why? Retrieved from http://socialmediatoday.com/avtar-ram-singh/2193266/facebook-buys-whatsapp-19bn-why