'Tis the season for holiday marketing. Check out the best of the best campaigns from this season.
Top 20 Most Shared Video Ads of 2013
Dove Beauty Sketches, created by agency Ogilvy Mather for the Unilever personal care brand, tops the 2013 Top 20 Global Social Video Ads Chart an annual ranking of the year’s most socially-shared video ads which was released last November by Unruly.
Eight Qualities Employers Will Look for in Digital Marketers in 2014
Aside from the hands-on, nuts-and-bolts skills that are required for success in e-commerce, SEM, mobile marketing, Web analytics, social media, and email, expect employers in 2014 to put increasing emphasis on these eight key qualities when sizing up candidates.
Read more: http://www.marketingprofs.com/articles/2013/12321/eight-qualities-employers-will-look-for-in-digital-marketers-in-2014#ixzz2nttjfi7m
10 Biggest Social Media Blunders and Faux Pas of 2013
2013 was rife with social media blunders and missteps, but ten in particular stood out to me as the biggest mistakes of the year.
Optimizing Lead Nurturing: How to Segment & Integrate Campaigns
Free eBook from Hubspot:
In this ebook, you’ll learn:
- Guidelines on lead nurturing segmentation
- How to create behavior-based workflows
- How to integrate lead nurturing with other marketing efforts