Recommendations from family and close friends have gained the most credibility when it comes to purchase decisions, while celebrity reviews are the least reliable, according to the survey. It makes you wonder why everyone wants a celebrity to endorse their product. Of course athletes are considered experts at their craft, so that would be an exception to the rule. Read more at ClickZ

Recommendations from family and close friends have gained the most credibility when it comes to purchase decisions, while celebrity reviews are the least reliable, according to the survey.

It makes you wonder why everyone wants a celebrity to endorse their product. Of course athletes are considered experts at their craft, so that would be an exception to the rule.

Read more at ClickZ